Recently, the reporter in the domestic exhibition found an interesting phenomenon, there are many domestic LED indoor lighting exhibitors, but claimed that the product is only sold abroad. Exhibitors undoubtedly expand the market, the Chinese LED market is booming, not only to their own people jealous, also caused a world giant eyebrows.
LED giant to increase investment in the Chinese market
November 9, 2009, Cree company signed an agreement with the municipal government in Huizhou Huizhou construction registered capital of $ 50 million of the LED chip project, where will be built outside of North America CREE first LED chip production base. CREE (Cree) of China Mr. Tang Guoqing, general manager of market development have been emphasized: CREE China attaches great importance to the local market, and to "Cree core, Chinese love" as an important goal CREE localized in China this year.
November 24, 2009 in the afternoon, Philips Lighting Yizheng base was officially opened. Philips Lighting Yizheng base covering 66,000 square meters, the overall scale of investment is 60 million euros, with an annual capacity of 200 million energy-saving fluorescent tubes and other lighting products. It marks the completion of the transfer of Philips' strategic focus, will further strengthen Philips Lighting leadership position in the Chinese market. Lin Qi, CEO of Philips Lighting Greater China, said, Philips will sell the future will gradually focus to Chinese domestic market, the future is likely to continue to expand LED production base in China.
Prospects for the Chinese market has long been bullish on these foreign giants. But the key to seize the market at the forefront in the industry have long been a conclusion. Neo-Neon Holdings, General Manager Zheng Jianwen believe that 2010 LED lighting market is bound to evolve as the cost of the war, especially the main lighting crowded, where product performance and price will be the key to success of the market.
Technology and the price of Chinese enterprises can seize what
Optional LED lighting products, the price is still a factor of most concern, according to "" Imagine 2010 "- China's semiconductor lighting industry predict" survey, the price remains the biggest obstacle to the popularity of LED lighting. In the survey, half of the people chose the "three times the price of energy-saving lamps within", and now the prices of most energy-saving lamps is about 20 yuan, in other words, LED reach around 60 yuan is recognized by consumers.
From the government point of view, probably the most concern is the energy-saving effect of LED lighting products. National Semiconductor Lighting Industry Alliance R & D and Deputy Secretary Nguyen expected to 2012 when the mainland LED industry technology level can reach 120 lumens per watt, 2015 and further increased to 150 lumens per watt, when the share of the lighting market share up 20%, the central is expected to continue to promote LED lighting, including the NDRC intends years' LED lighting scope of subsidies, and the local government set up the LED lights provide subsidies.
It is understood that the domestic interior lighting applications end enterprise 4w bulb offer between about 70 yuan to 100 yuan, the useful life of more than three years. However, companies will explain CREE chip or Taiwan. When asked by reporters why not mainland chip, universal answer for two reasons: first, customer-specified chip brand, then there think the chip can not guarantee the quality of the continent.
At present, the small number of large domestic chip companies, and are carrying out the integration of industrial chain, most chips are digested own production applications out. Applications enterprise told reporters that if the quality and price of domestic chip can be comparable with Taiwan and USA, they will choose domestic products. Finally, the reporter has learned, CREE chip production this year is full, the average company has been unable to set arrival.
When China LED companies get rid of OEM fate
The high cost of LED lighting products, mainly from the LED controller chip, the upstream chip R & D of new technologies mature, will greatly reduce production costs.
Domestic companies currently using the application side of Taiwan or the United States chips, LED lighting products are the main profit holds master chip production technology enterprises, domestic enterprises with European and American chip application side, the products also sold back to the United States and Europe, profits, became a real foundries.
To get rid of OEM fate, not just the LED chip packaging technology, but also to improve the corresponding technical epitaxial wafers grown, MOCVD equipment manufacturing. Starting from the LED industry chain, reasonable strategic plan, a lot of capital investment, a planned organization and progress, not a business can accomplish, government support is indispensable. Government subsidies can be consumed bidirectional support LED industry chain technology development and LED lighting products to standardize LED market, and promote standards promulgated, is the real way to get rid of domestic enterprises OEM fate.
